I still see companies that are reluctant to investigate the opportunities on the 'Generation Y' talks and the new way of working as they see this as 'technical bla bla' and some additional 'toys' for employees that will result in lost focus on their actual work. But in fact, if companies introduce tools and technology which result in improved internal communications, as a result your external communications (and thus your business results) will improve as well. Your employees know where to find the knowledge easier, faster and more efficiently improving your time-to-market, your answering time etc.

In line with my view on todays companies that are getting less attractive to new hires, an article has just been posted on: CIO.com
(http://www.cio.com/article/449639/Generation_Y_in_the_Workplace_Digital_Natives_Tech_Needs_Are_Changing_Companies_Forever?contentId=449639&slug=&source=nlt_cioinsider)

The article describes how Digital natives enter the workforce demanding the technology they've grown up with. To stay competitive and recruit top Generation Y talent, companies better meet those demands.

A definite read through for companies looking for another business requirement to allow people to communicate differently... and more effective.

Kind regards

Ronald 'Generation X' van Barneveld